Staff training

The Approved Digital Adviser accreditation - Ask Digital

As a registered retailer your staff can access our online training programme, earning themselves a badge and certificate to display in store. If you can guarantee your shop having at least one Approved Digital Adviser available to customers at all times, you can apply for that shop to be registered as an Approved Digital Adviser Store, bringing additional benefits.

Approved Digital Adviser Stores

ADAS image

An ADAS guarantees having Approved Digital Advisers available to customers. The shop will receive preferential listing in the Digital UK online retailer search and an exclusive door vinyl, and is allowed to use the Ask Digital logo in publicity for that shop.

Manage my trainees

Shop staff image

Track which of your nominated trainees have taken the assessment and see their scores.

Approved Digital Adviser Store search

ADAS search image

Check if your shop is registered as an ADAS.

Useful tools

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FAQ & further help

Where can I get point of sale materials?

Can I use the 'digital tick' logo on my van?

Further help for retailers

Contact us

Contact a Retail Support Executive or the Digital Logo Helpline.

0870 190 2851

email: digital.logo@aeat.co.uk

Post-switchover feedback

Digital UK is working in partnership with:
  • British Broadcasting Corporation
  • Independent Television Network
  • Channel 4
  • Five
  • Siannel Pedwar Cymru
  • Switchover Help
  • Royal National Institute of Blind People
  • Royal National Institute for the Deaf
  • AgeUK
  • Citizens Advice Bureau
  • Browsealoud