Digital UK‘s communications campaign - the country’s biggest ever public information programme - will tell consumers about switchover through a series of mailings to every household combined with national and regional advertising campaigns in addition to regional roadshow events.

Digital UK can provide core text and graphics for your council to use in your main communication channels such as residents’ magazines and newspapers, council A-Z guide, internal staff magazines. You can also set up a link from your council’s website to the Digital UK site.

Dumfries and Galloway Council has been briefing members about the implications of switchover for some time. As a rural authority it is particularly concerned that information reaches isolated communities and is ensuring that information will be available through various channels including its home care workers. Although switchover won’t be happening in the area until 2009, the council already has information available on its website. Councillor Jim Dempster will be the Council’s representative on the proposed advisory body on switchover in the region. He says: ‘Get members on board right from the start and use the council’s channels to signpost as much information as you can, as early as you can.’