Annual report 2010

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Communication


Digital UK ran a major information campaign to prepare viewers for switchover, working closely with the BBC-run Switchover Help Scheme to ensure no one was taken by surprise when analogue TV signals were switched off in their area.

The campaign included TV, radio and press advertising, information leaflets sent to every home and roadshows across the country providing face-to-face advice as well as a website providing online help and support.

Find out more about the planning behind this award-winning campaign, what we learned along the way and how a small silver robot helped to bring Freeview to every corner of the UK.